Lululemon Business Strategy Essay Essay Example

Lululemon Business Strategy Essay Essay Lululemon was founded by Chip Wilson who took a commercial yoga category in Vancouver and was instantly drawn in to the construct. After passing many old ages in the breaker. skate. and snowboarding concern. he found yoga was performed utilizing cotton vesture and this seemed inappropriate because it neither removed perspiration adequately nor did it let for maximal flexibleness. Given his passion and expertness in proficient athletic cloths. he began a motion in yoga vesture where he relied on feedback from yoga teachers to optimise his dress. Lululemon was founded in 1998 to run into these ends. It opened its first shop in November 2000 in Kitsilano. a beach country of Vancouver BC. Beyond acquiring feedback from teachers on how to better the public presentation of the dress. the house sought to move as a community hub where people can interact and portion the physical and mental facets of holding a healthy life style. We will write a custom essay sample on Lululemon Business Strategy Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lululemon Business Strategy Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lululemon Business Strategy Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1. What are the cardinal elements of the scheme that Lululemon is prosecuting? What generic scheme best tantrums Lululemon’s scheme? The five cardinal elements are: Turn the company shop base in North America The strategic aim was to add new shops to beef up the company’s presence and so tap into new geographical markets in the Canada and US Increase trade name consciousness Leveraging the promotion environing. the gap of new shops with grass roots marketing plans. This included forming events and partnering with local fittingness managers. Introduce new merchandise engineerings Continue to concentrate on developing and offering merchandises that incorporate engineering enhanced cloths. and public presentation characteristics that differentiate Lululemon for its rival and increase its client base. Broaden the entreaty of Lululemon merchandises This is divided in 3 subdivisions1. Adding work forces apparel to the line2. Expanding to merchandise class to points such as athletic bags. unmentionables. sandals. outerwear 3. Adding merchandises suited extra athleticss and athletic activities Expand beyond North America Expand their presence in Australia and Japan. Then finally prosecute the Asian and European markets that offer similar. attractive demographics. Distinctive shopping expericanceSupply a typical in-store shopping experience. complemented by strong ties to fitness teachers. fittingness constitutions and community events The two biggest strategic accommodations since 2007 had been to drawback from the usage of franchising and sell straight to the consumers through the company web site. Lululemon fits itself in a differentiated niche scheme 2. Is Lululemon’s scheme effectual? Let’s expression at the following to find if the scheme is effectual for Lululemon The house presently has three sections: Corporate-Owned Shops The corporate-owned shops section includes all gross revenues to clients through corporate-owned shops in North America and Australia. This section is by far Lululemon’s largest gross base and will go on to be successful as Lululemon looks to spread out its base in 2012 by opening 30 shops in the United States and 2 Ivivva Athletica shops in Canada. Direct To Consumers The Direct to Consumers section involves Lululemon’s e-commerce web site. Which is 10. 6 % of gross ( 2011 ) comes from this section. The thought buttocks is to switch from brick-and-mortar shops to online channels. Lululemon’s committedness to increasing its presence in e-commerce will assist the company spread out its client base and better trade name consciousness. Franchise While antecedently franchise gross revenues were portion of their scheme. the company reported that it will no longer partake in the concern and that it had reacquired its four staying franchise shops during financial 2011. SWOT Analysis StrengthTrademarked clothsCommunity engagement – offered free yoga category on monthly footing Employee preparationInventionStyle/comfortMultiple green enterprisesQuality – merchandises designed to prolong 5 old ages of intended usage while keeping functional Brand individualityFailingHigh retail monetary valueNarrow merchandise lineQuality control/supply concatenationSelling targeted to largely yoga instructors/studiosLoss of client service with increased graduated tableWeak trade name acknowledgmentLack of aiming to work forcesOpportunityExpand merchandise lineServe extra market sectionsExpand into extra geographic marketsIncreased demand in athletic dressFitness fadMenacesIncreased competition from current big participants in the market Copy catsEconomyNew entrantsHazard of banking on niche markets Lululemon merely went public five old ages ago and have non entered any new industries ( concentrating largely in the fittingness dress industry ) . They have done some corporate restructuring shortly after the company was formed. Lululemon entered into franchise understandings and so a joint venture. The thought behind this was based on turning the trade name to run into consumer demand while conserving fiscal resources. This was a really effectual scheme and served Lululemon good in set uping themselves as a transnational company. assisting to construct on economic systems of range. increasing trade name consciousness and edifice a larger client base. In 2011. Lululemon eventually repurchased all the franchise organisations and now all of their shops are corporate owned. The ultimate motivation for shuting out the franchise concern was to continue and keep control over stigmatization and concentrate more on e-commerce. We believe this scheme will work good for Lululemon as it prese rves its trade name image / competitory advantage and remaining competitory in the online market every bit good. 3. Top Key Issues confronting the company needs to concentrate on are: The analysis shows us that the retail dress industry is competitory with really low barriers to entry. Lululemon’s success will pull new rivals to the industry and attract involvement from bing rivals. Ultimately. this is a competitory industry with limited barriers to entry. The athletic dress industry is really competitory. with good capitalized challengers such as Nike and Gap. Inc. Lululemon has limited rational belongings in respects to its public presentation cloths and fabrication procedures. therefore the quality and invention constituents of scheme could easy be replicated. Lululemon’s self reenforcing activities. such as mark client base. tailored merchandises and community based selling attack make it really disputing for bing retail merchants to dispute Lululemon in its market from their ain shop bases. However. there are limited barriers to entry in this industry and Lululemon should anticipate new competition to seek to copy its format This analysis brings us to issues the company is / could confront: Increasing CompetitionDespite busying a alone niche within the athletic dress industry. Lululemon has late gained rivals in recent old ages. I. e. Large companies with big market capitals such as Nike. Adidas. and Under Armor have dominated the athletic dress industry and maintain deriving more land. With the exclusion of a committedness to making advanced merchandises in dress. these enterprises are in contrast to Lululemon. In order to market its merchandises. Lululemon wholly shuns off from print or media advertisement and alternatively focal points on choosing embassadors within carefully selected markets. As a consequence. it’s possible for Lululemon’s rivals to accomplish and keep trade name consciousness and market portion more rapidly Narrow focal point Lululemon is targeted towards sophisticated and educated adult females who understand importance of active. healthy life style. Under-Armor. Nike. and Adidas are targeted towards work forces and adult females of all ages. New Menaces Apart from the large name athletic dress makers. rivals such as Gap’s Athleta trade name. Lucy Activewear Inc. and Bebe Stores’ BEBE SPORT aggregation have emerged as rivals to Lululemon. Price Point and Manufacturing In visible radiation of the new and old rivals. Lululemon could be forced to sell their merchandises at lower monetary value therefore cut downing borders. Plus Lululemon does non have sole rational belongings rights to the engineering for its merchandises. This makes it easier for current and future rivals to fabricate and sell merchandises with similar public presentation capablenesss and styling. Cross-country differences in demographic. cultural and market conditions. Buyer tastes for a peculiar merchandise or service sometimes differ well from state to state. Sometimes. merchandise designs suited in one state are inappropriate in another because of differing local criterions. Lululemon is runing in an international market place and they have to wrestle with whether and how much to custom-make their merchandises in each different state market to fit the gustatory sensations and penchants of local purchasers or whether to prosecute a scheme of offering a largely standardised merchandise worldwide. For illustration. the vesture for adult females offered in the winter season will be different from Canada to Australia and vise versa. First. Australia gets barely any snow and while Canada on the other manus. gets majorly hit every winter. Therefore. the running cogwheel and the hoodies offered in both states will change because of the temperature and the clime. Making merchandises that are closely matched to local gustatory sensations make them more appealing to local purchasers. custom-making Lululemon’s merchandises state by state may hold the consequence of raising production and distribution costs due to the greater assortment of designs and constituents. shorter production tallies. and the complications of added stock list stigmatization and distribution logistics. The 2nd issue of multinational scheme incorporates elements of both a globalized and localized attack to scheme devising. This type of in-between land scheme is called for when there are comparatively high demands for local reactivity every bit good as appreciable benefits to be realized from standardisation. This scheme that Lululemon is seeking to use has its ain disadvantages. such as ; it is more complex and harder to implement. conflicting ends may be hard to accommodate and necessitate tradeoffs and execution more dearly-won and time-consuming. All major planetary companies employ the franchising scheme. With the franchising scheme. the franchisee bears most of the costs and hazards of set uping foreign locations ; while Lululemon would hold to use merely the resources to enroll. train. support. and proctor franchisees. The large job that Lululemon is confronting presently has to bear all costs of shops all around the universe. With this. they would hold to guarantee that they are supplying the merchandises at discounted costs but besides holding to supervise to guarantee that their criterion for shops and client service and experience is maintained. 4. Recommendations for direction to better public presentation / reference key issues The recommendations we have for direction is to better public presentation and turn to the cardinal issues. are using a think planetary and act local scheme ( Transnational ) . They need to guarantee that each state does hold the needed customizations because the demographics. cultural differences and market conditions vary from state to state. They need to guarantee that all their locations follow the same guidelines and client satisfaction guidelines like they have for their primary locations. Price point and Fabrication Lululemon does non have any rational belongings to the engineering of what processes their merchandises. In bend this makes it easy for rivals to copy their manner. Through analysis. a recommendation to work out this issue would be to patent their processing system. This would be good to the company in such ways as ; increasing monetary value points. which in bend additions overall net incomes. It will besides let for a higher competitory advantage. doing it hard for viing company’s to copy or copy their manner. Sponsor Events and Shows Lululemon should patronize some kind of events to derive promotion and increase trade name awareness. Such can be done by forming yoga events on a expansive graduated table or some kind of featuring event. Not as high graduated table as done by its rivals ( Nike sponsors the PGA Golf and Adidas patrons FIFA ) E. g. Lululemon could form a yoga event at the Metro Convention Hall. Toronto Expand in Asia and Europe The company should be after to heighten its European and Asia market. enrolling new direction endowment and originating an aggressive plan to regionalize this concern using a consistent trade name image throughout Europe and Asia. New Customers Lululemon should happen new clients base other than its niche market. A possible mark niche would be adding dress for golf and tennis into its shops. Action Plan to turn to issues and better public presentation The undermentioned action program is the recommended stairss we believe would be the appropriate attack to successfully finishing these recommendations. Appendix 1Value Chain Analysis Supply Chain Management45 different makers. no long-run contracts – can better quality control and lower costs by diminishing # and holding to contracts OperationssTighten review and confirmation procedures to guarantee another callback does non happen ( diaphanous bloomerss issue ) DistributionFacilities merely in Vancouver-BC. Sumner. Washington. and Melbourne. Australia Limits Company’s reach Growth in on-line gross revenues can countervail Sales/MarketingDepend on word of oral cavity and community based selling – can increase selling via media ( telecasting. magazines. etc. ) and other avenues

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Linear Programming in relationship to the Profit Maximization of the Math Problem

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How The Internet Is Used To Book Flights Tourism Essay

How The Internet Is Used To Book Flights Tourism Essay It is fair to say that internet has revolutionized the way we buy airline tickets or choose our holidays. The internet is responsible for a major shift in airline and travel industry. This was not the same some years before as when the internet was in its infancy, the main problem of booking airline ticket online was to find out what you are looking for and also having the confidence to buy it online due to the money involved in it. Booking tickets online is not something that is uncommon these days. But nowadays it has become like a second nature for large number of people to open up the search engines and purchase all kind of things from electronic items, foods to air tickets. David J http://EzineArticles.com/?expert=David_J_Cook The success of internet giants like Amazon and eBay with its secured payment systems like PayPal has given confidence to the buyers to purchase things online and today almost everyone knows the advantages and benefits of buying flight tickets online for the domestic as well as international travel. Although its not very easy task but the airline and travel agent websites has made internet travel booking so simple that even a person with little computer knowledge can purchase cheap tickets online and enjoy benefits. Quick booking facilities and best profitable bargains can be enjoyed at the ease of sitting at home rather than standing in queues for hours on airline ticket counters. The online buyer can easily compare the airfares of different airlines and can choose the best bargain and online booking is the best solution to get cheap flights tickets and also the best travel solution for those travelers who cannot afford to spend too much on traveling. David J http://EzineArticles.com /?expert=David_J_Cook And cheap tickets are not hard to find now, its easily available online through the convenience of doing it at home rather than visiting a travel agent or airline office to book it and within few clicks tickets can be booked using your credit or debit card and within few days the e-ticket is delivered in your mailbox and at your correspondence address. Today there are lots of other websites other than airline official websites where the travelers can book their tickets and these websites are designed in such a way that a traveler has to just specify the date of travel and destination and the search engine within that websites pick up the best deals and the discounted offers from any airline. In recent times there are lot many deals offered by airline companies and travel agents exclusively for online booking, which is one of the another reason to book tickets online. http://www.articlesbase.com/flights-articles/advantages-and-disadvantages-of-buying-airline-tickets-online-447497.html #ixzz14spqtU1q   The advantages of online booking or the services which the airline websites offers for online booking are discussed below Convenience Booking tickets online removes a lot of direct or personal contact with the travel agents or airlines as booking the ticket on the window counter of airlines sometimes requires a long time waiting in queue and airline reservation over the telephone often requires dialing the customer care number of particular airline or travel agent and then selecting the complicated options and then waiting in queue to talk to the customer service representative of that company. Booking online eliminates all this layers of difficultly and provides ease to customers to book ticket their anytime whether day or night and online reservation also provides the convenience of electronically check in for the flight sitting at home and can choose their seats in accordance to their comfort. Security Booking online provides security as compared to traditional method of booking through call centre and when purchasing tickets through telephone, a customer has to provide the bank card or credit card details and other sensitive information to the person we dont know but online booking is far more secure than it as when booking the ticket online, only information essential for the transaction is collected over a secure connection. Cost When the ticket is purchased online or a reservation is done online, the booking process is handled by automation services due to which travel companies can pass the savings to customers in the form of special discounted rates, coupons as there is no need to pay salary to employees. And many discount airlines provides special online fares which are available to customers who book their tickets online. Control One of the most compelling advantages of online booking is Control. A passenger can not only see the flight arrangements, but can also select his seat and choose his meal. As online booking doesnt require any interactions with travel agent so the customer can search for more possible options and search different airlines fares at once for the specific destination. A traveler can also book his hotel online by seeing all the available rooms and can also check the rooms with its competitor for the best available option. The Advantages of Online Booking | eHow.com  http://www.ehow.com/way_6167630_advantages-online-booking.html#ixzz14grTodas Airlines offer a range of services to passengers who book their tickets online like: Airline credit cards: Many airlines offer airline credit cards like platinum and gold cards to their customers. These credit cards give additional services to the cardholders like excess baggage allowances, enrollment benefits and other privileges to cardholders. Mobile phone information services: Many airlines use mobile phone to keep their customers updated. They send instant flight status, flight alert and schedule on mobile phones. Thus this helps the customers to know instantly about the delays and cancellations of flights. Manage booking service: This online service enables the customers to provide their contact details and other information about their while booking their tickets online which can be later modified at any time, the modifications can be made as late as 24 hours before the departure date. Mobile Ticketing services: Now tickets can also be booked using mobile phone internet anytime and anywhere. Payments can be made, manage bookings, cancellation of bookings and refunds of payments. All this are possible using mobile internet services. Multi Journey: Some airlines also provide the option of breaking journey online. That means if a traveler is planning to tour another destination before reaching or returning to its destination, all the tickets can be booked at once. Hotel bookings: Some airlines also provides the facility of booking hotels on their websites which can help the traveler save time in searching for hotel booking and traveler can also rely on the hotel booking on the website of airline as that hotels are the airline trusted hotels.   http://EzineArticles.com/?expert=Parinaz_Driver The process of online booking is quite simple but there few circumstances where the customers can gets frustrated while searching for the best deal. This can happen due to the lack of knowledge of right place where to search for cheap tickets and book tickets. Sometimes it can be a bit tricky as some people just end up with jumping from one website to other which consumes a lot of time and this make it hard to search the best deal available. One other problem which customer might face is as the transactions is carried online, the customer is not dealing with the real person so the customer might not get much help or assistance needed but if the customer is dealing with the travel agents, they might give suggestion regarding upcoming deals or cheaper deals in near future. To sum it up, the internet has completely changed the way the customers book their flights, buying tickets online has make life easier as the customer dont have to go physically to the travel agent or airline office. Everything can be done at the comfort of the home and customers can also take advantage of the additional services offered by the airline companies exclusively for web. However searching for the ticket on the right website is of utmost important so that customer wont end up in spending more time and still not getting the best deal available. Referencing David J http://EzineArticles.com/?expert=David_J_Cook http://www.articlesbase.com/flights-articles/advantages-and-disadvantages-of-buying-airline-tickets-online-447497.html#ixzz14spqtU1q   The Advantages of Online Booking | eHow.com  http://www.ehow.com/way_6167630_advantages-online-booking.html#ixzz14grTodas http://EzineArticles.com/?expert=Parinaz_Driver

Thomas Jefferson Essay example -- essays research papers fc

Thomas Jefferson   Ã‚  Ã‚  Ã‚  Ã‚  Table of Contents   Ã‚  Ã‚  Ã‚  Ã‚  Page I.  Ã‚  Ã‚  Ã‚  Ã‚  Early Life and Childhood  Ã‚  Ã‚  Ã‚  Ã‚  1 II  Ã‚  Ã‚  Ã‚  Ã‚  Through Collage and Into the world  Ã‚  Ã‚  Ã‚  Ã‚  2 III  Ã‚  Ã‚  Ã‚  Ã‚  Revolutionary Politics  Ã‚  Ã‚  Ã‚  Ã‚  3 IV  Ã‚  Ã‚  Ã‚  Ã‚  Pre-Presidential Posts and Accomplishments  Ã‚  Ã‚  Ã‚  Ã‚  4 V  Ã‚  Ã‚  Ã‚  Ã‚  Presidency and post presidency  Ã‚  Ã‚  Ã‚  Ã‚  5 VI  Ã‚  Ã‚  Ã‚  Ã‚  Picture  Ã‚  Ã‚  Ã‚  Ã‚  6 VII  Ã‚  Ã‚  Ã‚  Ã‚  Works Cited  Ã‚  Ã‚  Ã‚  Ã‚  7   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Thomas Jefferson   Ã‚  Ã‚  Ã‚  Ã‚  I. Early life and childhood A simple log cabin located in now what is commonly known as Albemarle County, Virginia, was the birthplace of Thomas Jefferson, the third President of the United States of America. He was born on April 13, 1743 to Peter and Jane Randolph Jefferson. Thomas Jefferson was borne into what we might define today as an upper middle class. His mother, Jane Randolph, came from one of the leading families of Virginia and his father Peter Jefferson, although not considered poor, was considerably less well off than his wife. (Malone 1)   Ã‚  Ã‚  Ã‚  Ã‚  When Thomas was only two years old he and his family, which now consisted of three Sisters, himself and his mother moved to a new house called Tuckahoe. His father provided for his family by working as a planter owning more than 200 slaves but as his children grew he expanded and moved further from raising tobacco and made a name for himself by eventually becoming a well known surveyor and getting the popular reputation as a conqueror of the Virginian wilderness. (Malone 22)   Ã‚  Ã‚  Ã‚  Ã‚  When Tom was nine he and his family moved back to the home of his birth where his father died five years later. Tom spent the rest of his childhood as a typical Virginian boy would. He developed a not overwhelming yet real affection for the out doors as any boy would. He attended the Latin School of the Reverend William Douglas who was the min... ...term he won the election by a complete landslide winning every state with the exception of Connecticut and Delaware. He commissioned the Lewis and Clark Expedition, arrested Aaron Burr for engaging in a conspiracy to try and establish Louisiana as an independent Republic, and ended the Tripolitan war, which was the first fighting ever done by the American Navy. As he continued to lead the country in these new times of suffering and change he continued to fight to reform many of the country’s faults e.g. tax supported elementary system.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Jefferson lived 17 years after his second term. In which time he founded the University of Virginia in Charlottesville. He died on the 50th anniversary of the signing of his very own Declaration of Independence on July 4, 1826 at his home in Monticello. http://www.monticello.org/jefferson/biography.html   Ã‚  Ã‚  Ã‚  Ã‚  VI. Picture VII. Works cited Malone, Dumas. Jefferson the Virginian. New York: McClelland and Stewart Limited, 1948 Thomas Jefferson. [online] Nov 28, 2004 A brief Biography of Thomas Jefferson. [online] Nov 30, 2004

Witness 1985 Short Story

Carter didn’t recognize the room he had just woke up in. Confused he sat up and looked around, his eyes only taking a moment to adjust to the dimly lit surroundings. The room was very plain and almost completely bare aside from a white desk he sat behind and single light bulb that hung low from the ceiling. Seeing a door out of his right eye he went to move for it, only then noticing the handcuffs restraining both hands to where he sat. â€Å"It must be cemented to the ground†, he thought, because no amount of wriggling on his behalf could move it even an inch. â€Å"Goddamit! Where the hell am I?† he shouted at the cement wall in front of him, scanning the room for anything that might give away his location. He didn’t appear to be hurt apart from a dull throbbing at the back of his head –the likely source of his unconsciousness – and a small cut on his lip that filled is mouth with the taste of salt and rust. His police badge was still clipped to his shirt and it too appeared undamaged. â€Å"Hey, somebody help me! Can anybody here me!† he yelled. â€Å"Keep it together, Carter, he thought. The last thing I need to do right now is panic. What had happened? His memories before had woken up here were nothing but a haze. Closing his eyes tightly, he tried to picture where he had been before he had woken up here. The memories started to trickle through the darkness of his mind, gradually forming shapes and images until it finally washed through him like a wave and he could remember. It had started with a phone call â€Å"Did you deliver the kid’s interview to Shaefer?† the John had asked from the telephone. It was the middle of the night and the call had been a rude awakening for Carter. The Amish boy had been the only witness to a police officer’s murder, but Carter didn’t know why the interview was so important. â€Å"Nah I didn’t get around to it,† said Carter sleepily, stifling back a yawn. â€Å"What’s goin’ on man? â€Å"I haven’t got time to explain,† came Book’s exasperated voice. â€Å"I want all the paperwork on the Lapp case to disappear. I need it done tonight, do you understand?† â€Å"Do you know what you’re telling me to do, John?† he asked, shocked and now very much awake. â€Å"Just do it, man,† retorted Book. â€Å"I’m gonna disappear for a couple of days†. â€Å"What’s going on, man?† asked Carter alarmed. â€Å"What is happening?† â€Å"I’ll call you when I can,† said Book. â€Å"And be careful. Schaefer’s in this too†. Book hung up leaving Carter utterly astounded. It was one thing for McFee, an esteemed narcotics detective, to be involved in this drug scheme as well as the murder of a fellow officer, but now their Chief of Police as well. What was he going to do? He went to the station that night to get the files. The file room was deserted but that didn’t stop him looking over his should every three seconds. The paper shredder was waiting in his study when he got home. To Carter it looked more like a dangerous weapon he was about to commit some awful crime with. â€Å"What the hell am I doing?† he said under his breath â€Å"This is against the law.† How much was he risking for Book and the Lapps? Going to prison, certainly, but perhaps something even worse? He couldn’t help but think what Schaefer and McFee would do if they found out. At that moment Carter looked down at his badge. Even upside-down he could read the brass coloured motto engraved into it. â€Å"Protect and serve,â€Å" he said firmly. After a brief pause Carter turned on the shredder. â€Å"You owe me one, man,† he muttered to himself as he pushed the files into the machine. The next few days at the station were spent with his head down. Luckily, without his Book around, Carter was busy with both of their cases, giving Schaefer only a couple of brief opportunities to interrogate him. Each time Carter had played dumb, Book had up and ran without telling him anything. Three nights after receiving the call from Book, Carter was called out for duty. The alley was dark and deserted as he walked along; littered with broken glass and old newspapers that fluttered in the cold evening breeze. Carter pulled his coat tighter around his body, but I could do nothing to keep him from shuddering. A drop of rain landed silently on his nose. He had live in Philly long enough to know a bout of thunder and lightning would soon follow, but he was too preoccupied with the storm raging in his own mind to take much notice. He had been called out to investigate one of the slum-like apartments that filled the alleyway: a possible homicide perp. An automated light switched on as he stopped outside the apartment, bathing him in its brilliance. It distracted him enough so that he did not notice the figure that step out from the shadows behind him, hearing only a whoosh of air as something heavy was brought down on his head. Clack! Clack! Clack! Carter’s eyes flew open as he heard the sound of approaching footsteps. The door opened, and in walked Schaefer followed closely by Mcfee. He expected them to be behind his kidnapping, though he thought they probably had some hired crony knock him out. Neither men were smiling and Carter could feel their eyes shooting bullets at him. Mcfee was holding something heavy in both hands, though looking into the shadows Carter could not make out what it was. Schaefer approach the desk and looked down on Carter with an exasperated expression. â€Å"You knew you couldn’t avoid me forever,† said Schaeffer, slowly circling Carter. â€Å"Why don’t you tell me where he is, Sergeant? â€Å"You know, don’t you?† Carter stared forward, hardly daring to breathe. â€Å"I just want to talk to him: make him see sense,† continued Schaeffer. â€Å"I know he’s with the Amish. God, I’d do anything to see him now. Can you imagine John at a prayer meeting?† he said, chuckling. â€Å"Go to hell,† spat Carter. â€Å"I was afraid you might say that,† replied Schaefer. â€Å"Mcfee, bring it over hear†. Mcfee did has he was told and brought the object over to the table, setting it down with a dull thud. Carter’s stomach fell when he saw what it was. It was a car battery. He was full of terror once more at the sheer thought of being tortured. He had to do something, anything, to escape this fate. He did his best to keep his composure. â€Å"It’s called a â€Å"picana† and it can deliver twelve thousand volts of electricity†, explained Schaefer. â€Å"It is very painful, you can trust me on that, so just tell me where he is so we don’t have be unpleasant.† Carter said nothing, instead looked him straight in the eyes, noticing that Schaefer failed to meet his gaze. â€Å"Lost the meaning, did you, Paul?† said Carter. â€Å"What,† responded Schaefer. â€Å"Isn't that what you used to say about dirty cops?† explained Carter. Somewhere along the way they lost the meaning? John told me about it. He also told me that you taught him everything about being a cop. I guess you can’t teach someone how to be a scumbag.† In that instant, Schaefer could see Book sitting in front of him and he was brought back ten years when John had been fresh out of the academy and where he still lived for the law. But those days were over. Schaefer leaned over the desk towards Carter until his face was only a foot away, blocking out the light, so that Carter could see every wrinkle on his aging face. â€Å"You can, believe what you like about your precious hero, John Book, but he’s no better than the rest of us.† This could be my chance thought Carter. He looked at Schaefer for a moment and then spat a round ball of saliva into his eye. â€Å"You’re not a man,† said Carter. You’re nothing but a worthless piece of garbage. Carter could see that his comment had hit home. A look of pure loathing entered Schaefer’s face and, like lightning, he pulled out his gun and pull the trigger. In the split second it took for the bullet to hit him, a million thoughts rushed through Carter’s head, but is felt the hot fire in his chest and the darkness closing in, one overrode them all. He had done his duty. He looked up at Schaefer and saw the regret in his face at what he had just done. â€Å"Protect and serve,† he whispered finally, and closed his eyes. Composition Questions 1. Which task option did you choose? I chose the insertion of incident / episode; 1. (i) Describe the setting(s) (ii) How is the setting made significant? The story is set, for the most part, in the room of an old warehouse. The setting is significant because it is very separate from the rest of the world, just like to Amish and the corrupt police force. 1. Describe the character(s) – no more than three main characters (advise one or two characters) by: 1. Sergeant Carter 1. Authorial description: a honourable cop who is looking to protect and serve the innocent and defend anyone against the corruption of the police 2. Dialogue: Carter’s dialogue will reveal that he is a self-assured, confident policeman who will stick up for what he believes in 3. Action and interaction: the way Carter acts when he is captured will show that his is courageous is the face a danger and will do anything to fulfil his duty. 4. Other characters opinions of the person: The conversation between Book and Carter shows that Book trusts his partner whole-heartedly even with the whereabouts of his hiding place. Paul Schaefer on the other hand respects Carter’s integrity but at the same time loathes him for the fact that he has not become corrupted. 1. Narrative elements: 1. Establishment: The establishment takes place after Carter wakes up in the warehouse. It shows the call from Book 2. Complication: Carter finds out that Scahefer was involved with Zenovich’s murder and must destroy the Lapp families file so they can not find them or Book 3. Conflict: After avoiding Schaefer at the station he is called out at night to a fake perpetrator and is then knocked unconscious 4. Climax: McFee and Schaefer come to the warehouse to question and torture Carter in order to find the whereabouts of Book. 5. Resolution: Carter realises he will betray Book and the Lapps if he is tortured so he find a way to anger Schaefer enough so that he will kill him first. He manages to do this a dies at peace knowing he has done the right thing 5. How did you use description in the story to create a dominant impression? Giving a description of the room in which Carter had been imprisoned as well as the dark alley in which he was assaulted help create a dominant impression. 6. How did you use foreshadowing by: reactions, sentence and phrase length, motifs, images or symbols? I primarily used the motif and symbol of the police badge and police motto to create foreshadowing. Carter didn’t know if he do what he required to be law, or what he was required to do as a police officer. Then he looked at his badge and saw that he needed to protect and serve. He could have chosen to save his own life by turning book in, but the audience knew this would happen after he looked at the badge. There was also some dialogue use in which he ask rhetorically what Schaefer ad Mcfee would do to him if they found out. When he is walking down the alley, it is cold and about to storm which is a foreshadowing that he is about to be captured but also shows the helplessness of his situation. 7. What is the invited reading of your story? How do you use story elements (incident, statements, actions, reactions, motifs) to make the reader interpret an idea, a person or an event favourably, or less favourably? I invited the reader to look less favourably upon the theme of police corruption by using the phone call event between John and Carter as well as implying that Schaefer has tortured people before. 1. Which point of view narration did you develop (first person central; first person limited; third person limited; third person omniscient)? Which difficulties did you encounter in trying to produce this point of view? For almost the entirety of the story I used a third person limited narration, or at least it seemed I did; however at the end I give a brief perspective of Schaefer that make to story third person omniscient. It was difficult to change the perspective from one person to the other, as it seemed to give too much information to the audience. 1. Which purpose did direct speech serve in the story’s effect? Some of the dialogue was very strong and it was used to highlight the drama of certain scenes as well as the over all story. 1. Where have you used crosscutting and/ or flashback? The story starts off when Carter wakes up and realizes he has been captured. He then tries to remember what has happened the last few days and it flashes back to a phone call he had with Book. It then describes the events that lead up to him being captured and the cuts back into the scene in which he is captured. Schaefer has a brief cross-cut when he remember Book when he started on the force 1. Give examples of your use of pathetic fallacy. The room in which Carter is bare and dark, which shows the mood of that he is in at this point. When he is walking down the alley, it is cold and about to storm which is a foreshadowing that he is about to be captured but also shows the helplessness of his situation. 1. Have you settled on one incident or episode (see task options) in which flashbacks are used, including one or more voices conveyed by reported thinking or by direct quotation? Yes I decided to insert a episode in which the murder of Carter takes place. I use the reported thought of Carter and Schaefer as well as the dialogue of Carter, Book and Schaefer. 1. Did you unify the parts of the story by motif, symbol, event or juxtaposition? The symbol of the police badge and the motif of the police motto, â€Å"protect and serve†, run through the story. There is also a constant juxtaposition of light and darkness in respect to the good and bad cops.

Invention of Credit Cards

Invention of Credit Cards What is credit? And what is a credit card? Credit is a method of selling goods or services without the buyer having cash in hand. So a credit card is simply an automatic way of offering credit to a consumer. Today, every credit card carries an identification number that speeds up shopping transactions. Imagine what a credit purchase would be like without it.  The sales person would have to record your identity, billing address and terms of repayment. According to Encyclopedia Britannica, the use of credit cards originated in the United States during the 1920s, when individual firms, such as oil companies and hotel chains, began issuing them to customers. However, references to credit cards have been made as far back as 1890 in Europe. Early credit cards involved sales directly between the merchant offering the credit and credit card and that merchants customer. Around 1938, companies started to accept each others cards. Today, credit cards allow you to make purchases with countless third parties. The Shape of Credit Cards Credit cards were not always been made of plastic. Throughout history, there have been credit tokens made from metal coins, metal plates, and celluloid, metal, fiber, paper and now mostly plastic cards. First Bank Credit Card The inventor of the first bank issued credit card was John Biggins of the Flatbush National Bank of Brooklyn in New York. In 1946, Biggins invented the Charge-It program between bank customers and local merchants. The way it worked was that merchants could deposit sales slips into the bank and the bank billed the customer who used the card. Diners Club Credit Card In 1950, the Diners Club issued their credit card in the United States. The Diners Club credit card was invented by Diners  Club founder Frank McNamara as a way to pay restaurant bills. A customer could eat without cash at any restaurant that would accept Diners Club credit cards. Diners Club would pay the restaurant and the credit card holder would repay Diners Club. The Diners Club card was at first technically a charge card rather than a credit card since the customer had to repay the entire amount when billed by Diners  Club. American Express issued their first credit card in 1958. Bank of America issued the BankAmericard (now Visa) bank credit card later in 1958. The Popularity of Credit Cards Credit cards were first promoted to traveling salesmen (they were more common in that era) for use on the road. By the early 1960s, more companies offered credit cards by advertising them as a time-saving device rather than a form of credit. American Express and MasterCard became huge successes overnight. By the mid-70s, the U.S. Congress begin regulating the credit card industry by banning practices such as the mass mailing of active credit cards to those who had not requested them. However, not all regulations have been as consumer friendly. In 1996, the U.S. Supreme Court in case Smiley vs. Citibank lifted restrictions on the number of late penalty fees a credit card company could charge. Deregulation has also allowed very high-interest rates to be charged.

Analytical Essay Sample on Property in Dubai The Ideal Place to Live

Analytical Essay Sample on Property in Dubai The Ideal Place to Live The property in Dubai has made it a commercial downtown and Dubai has emerged itself as the Shangri-La of real-estate deals. From its patronage of sand dunes and tranquil beaches, it has congealed into a global property portal. The property here has become a fountainhead of capitalist investments. The cardinal attraction of the property in Dubai is its low prices that are one-third per square meter as compared to the property in the US. Apart from it, one can economize through the tax-free income in Dubai against the vast revenues in the US. The rent prices have inflated to a minimum of 10% to a maximum to 50% in past two years. This progression in rates is drawing in the investors into property and to combat this hike, people are shifting to permanent property from lease. Property in Dubai offers the perfect pedestal for the markets of Central Asia, Middle East, Africa, Asian Subcontinent, and East Mediterranean. A multinational company that wishes to maneuver the 2million people of this area with their GDP of U$6.7 trillion ought to earmark property in Dubai. The economy of UAE is flourishing as ever with the rising oil-revenues. The national economy turns out to be a boastful add-on for the property in Dubai. Various financial institutions are forthcoming with diverse mortgage and security rate options. The prime objective is to reduce the cost of borrowing. With so much to offer and aiming to cost lesser, the property are adjuring with the gleam of gold. The salient features that the property offers are expanding its market substantially. The demand has amplified enormously. Dubai has emerged out as a commercial hub where all dealers want to invest considering the lucrative possibilities. It is becoming difficult to locate property in the key areas due to the tremendous demand. With this rapid bloom, it is anticipated that the property will experience a further increment in its monetary value. The major property areas in Dubai have highlighted themselves as the ‘drawing card’ for which everyone has a quest. With the expansion of Dubai as a commercial platform, it is attracting more and more expatriates. Hence the demand is outlasting the supply and there is a stage of imperativeness being developed that causes an acclivity in the monetary value. Dubai has a lot more to dispense than just property. The egression of the commercial environment has brought with it a new era of lifestyle and glamour. The efflorescence of malls, hotels have given a new dimension to leisure and entertainment. Dubai has turned out to be the ideal destination for all shopping-lovers. It offers an avid and luxurious environment. With the connectivity to other countries via airport and other global means, Dubai offers the nonpareil blend of connectivity, investment, globalization, and commercialization and a property in Dubai gives a countenance to avail all these perquisites.

Ghana Stock Market Dissertation Example | Topics and Well Written Essays - 14750 words

Ghana Stock Market - Dissertation Example This paper addresses the issues involved in making the stock market work for the improvement of a borderline national economy that is venturing into this financial activity for the first time. For a more comprehensive undertaking, we will start by assessing the benefits that can be derived from the establishment of a stock market. The idea is to ascertain how the stock market contributes to the improved allocation of capital to industry, what is the relationship between stock market development and economic growth, and what factors determine stock market development. More important, the study aims to discover the surefire ways by which poor countries that have yet to attain financial depth and expertise can make their newly established stock exchanges more functional and useful. From the general perspective, the paper shifts its focus on the dynamics of a particular stock market, which is the young securities and equity market of Ghana. Established only 10 years ago, the Ghana stock market exhibits the inefficiencies that may be described as its growing pains. The literature suggests that a country’s overall economic climate is the biggest influencing factor on stock market development, which means that Ghana faces formidable odds because of its low level of economic growth. This shows in the lackluster performance of the stock market as exemplified by the low levels of both individual and institutional investments. Latest data place individual and institutional investments at a miserable $5,000 and $20,000, respectively. This reflects in the relatively tiny client base of the market and the minuscule number of listed companies on the exchange. 1.3. Research Questions The paper will attempt to address the following set of questions: 1. What benefits can a developing country gained from the stock market that operates efficiently 2. What is the relationship between stock market development and economic growth

Streaming DVDs via NBN project Assignment Example | Topics and Well Written Essays - 1250 words

Streaming DVDs via NBN project - Assignment Example The aim of this report is to present the (DVD streaming service) via the National Broadband Network NBN in the library. It is to be noted that the target audience are individual users such as the library patrons. The project shall further take into consideration the overall project plan, the potential benefits that can be obtained from implementing the plan, the target audience for the new service, the stakeholders and the resource requirements. It shall also consider the impact of new service on current library service. Table of Contents 1 Executive Summary 2 3 Project Plan 4 Project Initiation 4 Accessing the DVDs Streaming Permission 4 Availing Permission 5 Selection of Name 5 Planning For Interactivity 5 Estimate Labour Cost 5 Look For Employee 6 Planning For Guidelines 6 Adding To Library Pamphlet 6 Advertisement 6 Link to Service Library 6 Send Email for Library Membership 7 Introducing the Service to the Market 7 Potential Benefits 7 Target Audience 9 Stakeholders 9 Anticipate d Resourcing Requirement 10 Impact on Current Library Services 11 Issues/ Areas for Further Exploration 12 Conclusion 13 References 14 Task List 16 Appendix B 17 CIPP Framework 17 Project Plan Project Initiation Preparation of the project plan involves considerable efforts and decision making capabilities so that the project can be completed and executed successfully. The National Broadband Network (NBN) is considered to be one of the Australia’s first speed internet services, which includes three technologies such as optic fibre, satellite and fixed wireless (Media Access Australia, 2011). It has been recognised from the case study that the Department of Broadband, Communication and the Digital Economy offered funds so that it can extend the Digital Enterprise and Digital Communities initiatives. After the creation of the National Broadband Network, it will be significant for the service provision agencies to initiate to identify the ways in which they can exploit the increa se bandwidth as well as connectivity that the network is capable of providing. It can be mentioned NBN is linked to the libraries. The project aims at identifying the ways of involving with the NBN in order to improve the services offered to the users. Accessing the DVDs Streaming Permission Through public libraries the members are capable of accessing a variety of services as well as programs. It has been identified that the DVDs are considered as one of the topmost formats for movies and most of the users consider libraries to be the main source for movies. Hence, in light of the altering media landscape there is greater demand for the DVD streaming services by the individual users (Swank, 2012). A wide range of services that the libraries offer can gain advantage from the use of NBN services such as computer as well as internet class, story time along with author events. The main idea of this project is to make use of NBN so that the library services, in particular, DVD service c an be supported (Alemna & Adanu, 2005). Availing Permission It is significant to avail the permission